View Campaign Reports

Navigate to Campaign Manager component -> Reports

Below are the reports which gives us statistical information for the particular e-mail campaign or overall e-mail campaign reports.

  1. E-receipt Reports.
  2. Campaign Performance Report.
  3. Comparison Report.
  4. Domain Overview Report.
  5. IP Statistics Report.
  6. Recipient Statistics Report.
  7. Delivery Performance Report.
  8. List Performance Report.
  9. Bounce Rate Report.
  10. Opened Rate Report.
  11. Clicked Rate Report.
  12. Heat Map Pie-chart Report.
  13. Heat Map Report.
  14. Clicked Details Report.
  15. Opened Details Report.
  16. Unsubscribe Report.
  17. Bounce Details Report.

E-receipt Reports:

An E-receipt is an electronic receipt of any goods/services that have been purchased, opposed to a paper receipt. They are usually sent via email to avoid wasting paper and for marketing purposes.

To view E-receipt reports Navigate to report section in Campaign Manager module:

Reports > E-Receipt Reports:

We have input parameters as from date and Through date to filter the records.

In E-Receipt report user can view statistical analysis report for below information:

  1. Stored ID – Indicates which store customer made purchase and campaign is associated with which store.
  2. Total Count – Indicates total count of the E-receipt for the particular campaign/store.
  3. Print Count – Indicates total print transaction count as per store.
  4. Send Count – Indicates send count of the E-receipt for the store.
  5. Open Count – Indicates Recipient opened details count for the E-receipt which send.
  6. Click Count — Indicates Recipient clicked details count for the E-receipt which send.
  7. Unsubscribed Count – Indicates Recipient unsubscribed details count for the E-receipt which send.
  8. Bounce Count – Indicates bounced details count for the E-receipt which send.

NOTE: To view reports we need to Sync Reports to fetch the data.

E-Receipt Reports -> Click on Sync Reports Button.

Campaign Performance Report:

Measuring the success of your campaign helps you improve your next marketing effort. Each time the cycle repeats itself, you become more efficient at honing your message and delivering the right message to the right person at the right time.  As a result, you are able to set ever higher goals for your organization.

To view Campaign performance reports,navigate to report section in Campaign Manager module:

Reports > Campaign Performance Reports:

We can view campaign performance report based on particular campaign and overall campaign.

 EmailNumber of successful delivered e-mails for recipient from e-mail engine for campaign.
 BouncesNumber of recipients that registered as a hard or soft bounce against the campaign.
 OpensNumber of recipients that opened at any number of times for e-mail which sent.
 ClicksNumber of recipients that clicked any tracked link any number of times in campaign.

 

Comparison Report:

The Campaign Comparison report serves as a place to view aggregate reporting information about your campaigns, as well as compare the effectiveness of your campaigns to each other.

To view Campaign comparison reports,navigate to report section in Campaign Manager module:

Reports > Campaign Comparison Reports:

Find out which of your marketing campaign was more successful.

Use this report to compare the cost effectiveness and number of responses of two different campaigns.

When you run the report, select the two campaigns that you want to compare and hit compare button

Results shows below information:

  • Recipient — Number of subscribers the campaign was sent to.
  • Clicks – Number of recipients that clicked any tracked link any number of times in campaign.
  • Opened -Number of recipients that opened at any number of times for e-mail which sent.
  • Bounces – Number of recipients that registered as a hard or soft bounce against the campaign.
  • Opt-Outs – Number of subscribers that opted out of your list using the unsubscribe link in this campaign.

Domain Overview Report

This report contains all of the data relating to the communication’s performance for each domain present within the email’s audience (or multiple email audiences if it is a campaign or program report). These domains can be Gmail, Yahoo, AOL, etc. This data allows you to analyze the behavior of a domain in regards to the email sent: link display, URL blacklisting, etc.

To view Domain overview reports,navigate to report section in Campaign Manager module:

Reports > Domain Overview

Results shows below information:

  • Domain – Email domain
  • Recipient — Number of subscribers the campaign was sent to.
  • Clicks – Number of recipients that clicked any tracked link any number of times in campaign.
  • Opened -Number of recipients that opened at any number of times for e-mail which sent.
  • Bounces – Number of recipients that registered as a hard or soft bounce against the campaign.
  • Opt-Outs – Number of subscribers that opted out of your list using the unsubscribe link in this campaign.

Delivery Performance Report

To view Delivery Performance Reports,navigate to report section in Campaign Manager module:

Reports > Delivery Performance Report

Results shows below information:

  • Sent – Total number of e-mails sends to recipients.
  • Delivered – Date and time the campaign completed sending from e-mail servers.
  • Delivered Rate – Formula Needed.
  • Soft Bounce – Total number of soft bounces in the particular campaign.
  • Soft Bounce Rate – Formula Needed.
  • Hard Bounce – Total number of Hard bounces in the particular campaign.
  • Hard Bounce Rate – Formula Needed.
  • Opened – Total number opened e-mails
  • Opened Rate – Formula Needed.
  • Clicks – Total numbers of clicked links in particular campaign.
  • Click Rate – – Formula Needed.

List Performance Report

The list performance section offers an overview of the list’s subscriber activity.

To view List Performance Reports,navigate to report section in Campaign Manager module:

Reports > List Performance Report

Results shows below information:

  • Name = Indicates name for the contact list.
  • Description = Indicates contact list description.
  • Size = Indicates total recipients in the contact list.
  • Bounces = Total bounces in the contact list, it includes Hard and soft Bounces.
  • Total Recipient – Total Number of subscribers the campaign was sent to.
  • Opened -Number of recipients that opened at any number of times for e-mail which sent.
  • Bounces – Number of recipients that registered as a hard or soft bounce against the campaign.
  • Opt-Outs – Number of subscribers that opted out of your list using the unsubscribe link in this campaign.

Bounce Rate Report:

  • What It Is: The percentage of your total emails sent that could not be successfully delivered to the recipient’s inbox.
  • How to Calculate It: (Total number of bounced emails ÷ Number of emails sent) * 100
  • Example: 75 bounced emails ÷ 10,000 total emails sent * 100 = 0.75% bounce rate

There are two kinds of bounces to track: “hard” bounces and “soft” bounces.

Soft bounces are the result of a temporary problem with a valid email address, such as a full inbox or a problem with the recipient’s server. The recipient’s server may hold these emails for delivery once the problem clears up, or you may try re-sending your email message to soft bounces.

Hard bounces are the result of an invalid, closed, or non-existent email address, and these emails will never be successfully delivered. You should immediately remove hard bounce addresses from your email list, because internet service providers (ISPs) use bounce rates as one of the key factors to determine an email sender’s reputation. Having too many hard bounces can make your company look like a spammer in the eyes of an ISP.

To view Bounced Rate Reports,navigate to report section in Campaign Manager module:

Reports > Bounced Rate Report

Results shows below information:

  1. Date – Indicates date of the campaign sent.
  2. Store – Indicates store information.
  3. Last Name – Indicates last name for the recipient.
  4. DSN – Indicates Data Source Name.
  5. Reason – Indicates reason for the failure.
  6. Emails – Indicates bounced e-mails.
  7. Actions – Indicates actions.

Opened Rate Report:

What It Is: The percentage of email recipients who open a given email.

Most email marketers are still bent over backwards trying to optimize their subject lines for higher open rates. While this can have a positive impact — and more opens are a great thing — they really should be focused on optimizing their click through rates, instead.

The fact of the matter is that open rate is actually a very misleading metric for a few reasons. Most importantly, an email is only counted as “opened” if the recipient also receives the images embedded in that message. And a large percentage of your email users likely have image-blocking enabled on their email client. This means that even if they open the email, they won’t be included in your open rate, making it an inaccurate and unreliable metric for marketers, as it underreports on your true numbers.

Note: You can get some value out of open rate as a metric if you use it as a comparative metric. For instance, if you compare the open rates of this week’s email send to last week’s email send (both to the same lists) it might give you some insight since the variables are somewhat controlled.

To view Opened Rate Reports, navigate to report section in Campaign Manager module:

Reports > Opened Rate Report

Results shows below information:

  1. Top e-mail clients.
  2. Top Browsers.

Clicked Rate Report:

The click rate is a percentage that tells you how many successfully delivered campaigns registered at least one click. Your click rate reveals general trends, but isn’t particularly detailed. Additional information about your subscribers, click-through and timing is available on your Reports page.

Because open rate tracking relies on images, it isn’t 100% accurate. If a subscriber’s email client has images turned off, the tracking image won’t load, and their campaign won’t register as opened

Since subscribers have to open a campaign to click a link inside it, we’ll consider those clicks as opens even if the tracking image didn’t load.

To view Clicked Rate Reports, navigate to report section in Campaign Manager module:

Reports > Clicked Rate Report

Results shows below information:

  1. URL – Indicates URL in template.
  2. Total Clicks – Indicates total number of clicks.
  3. Unique Clicks – Indicates unique clicks.

Heat Map Pie-chart Report:

To view Heat Map Pie-Chart Reports,navigate to report section in Campaign Manager module:

Reports > Heat Map Pie-Chart Report

Results shows below information:

  • Total Recipients – Indicates Number of subscribers the campaign was sent to.
  • Successful Deliveries – Date and time the campaign completed sending from e-mail servers.
  • Recipient who opened – Number of recipients that opened this campaign any number of times.
  • Unsubscribed – Number of subscribers that opted out of your list using the unsubscribe link in this campaign.
  • Unopened – Number of unopened recipients.
  • Bounced – Number of recipients that registered as a hard or soft bounce.
  • Total Clicks – Number of recipients that clicked any tracked link any number of times in this campaign.

Clicked Details Report:

Click tracking allows you to see which subscribers clicked links in your campaign. When click tracking is enabled for a campaign, E-mail engine adds tracking information to each URL. When a subscriber clicks a link in the campaign, the tracking information redirects the subscriber through E-mail engine servers and sends them to the intended web address. That redirect through our server will be logged in your campaign report as a click.

Click tracking provides insight into how your subscribers interact with your content and whether they make it to the destination URLs in your campaign.

To view Clicked Details Reports, navigate to report section in Campaign Manager module:

Reports > Clicked Detailed Reports

Results shows below information:

  • Name – Recipient name information.
  • Email – Recipient e-mail information.
  • URL – Tracking URL
  • Count – Count of clicks by Recipient.

Opened Details Report:

To view Opened Details Reports, navigate to report section in Campaign Manager module:

Reports > Opened Detailed Reports

Results shows below information:

  • Name – Recipient name information.
  • Email – Recipient e-mail information.

Unsubscribe Report:

To view Unsubscribed Details Reports, navigate to report section in Campaign Manager module:

Reports > Unsubscribed Detailed Reports

Results shows below information:

  • Name – Recipient name information.
  • Email – Recipient e-mail information.
  • Status – Current status

Bounce Details Report:

To view Bounce Details Reports, navigate to report section in Campaign Manager module:

Reports > Bounce Detailed Reports

Results shows below information:

  • DSN Details
  • Count – Current status

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